UNDERSTANDING WHAT YOUR CUSTOMERS ARE THINKING. BEFORE, DURING & AFTER COVID-19:
• We all thought location, location, location was the most important reason why a consumer chooses one cleaner over the others. But is it really? Be prepared to change your thinking on this. We will explore what your customers are truly looking for.
• Millennials and the younger generation think about dry cleaning much more differently than Baby Boomers. By understanding these differences, there’s a real opportunity to attract these future customers.
• What’s your customer perceptions around Pick-Up & Delivery, Wash N’ Fold and being Eco-Friendly? We will be addressing these different areas and what matters most to your customers and how to grow these parts of your business even more.
• What’s the best way to keep your customers informed or send them specials? We have insight into this so that you will be more effective on your communications and marketing to your customers.
• We will review what your customers are thinking in regards to their dry cleaning now and after COVID-19.